location: 5666 Sherbrooke street west
phone number: 514-485-4489
hours of operation: Mon-Wed12-7 Thurs-Fri 12-9 Saturday 12-7 Sun 12-6
payment methods: cash, credit, interac
Directions: just three blocks west of Girouard, take the 105 from Vendome metro

Sub V’s bright yellow interior and attractive display of clothes in the window first intrigued me. The store, located on Sherbrooke street in NDG just minutes from Vendome metro, attempts to bridge the gap between street artists, graffiti and more mainstream clothing. Michael, the manager, explains that Sub-V was started with two graffiti artists and Bombingscience, an internet site on which people could post their street art. The duo decided to use their interest in and knowledge of graffiti to start the store. The clothes, jewelry, graffiti books, shoes and graffiti supplies that the store contains were, as Michael explains, a natural progression. Sub-V maximizes its small space and ultimately contains a mix of unique pieces from local designers as well as mainstream brands from New York and LA. The clothing is a mix of plain t-shirts, casual wear, printed hoodies and brightly colored shoes. The prices range depending on the brand. Sub-V carries labels such as Uranium, Avive, Nike and LRG. Promotions on various items are also frequently held. Sub V holds monthly art shows to encourage the communities’ artists and bring in the public