location:1616 Queen Street west
phone number: (416)556-6378
hours of operation: Mon - Tues by chance Wed - Fri 12-7 Sat/Sun 12-5
payment methods: Cash only
Directions: 501 Queen Street West Streetcar, 1 block west of Lansdowne Ave Stop

Upon walking into Frou Frou Vintage, you are faced with a vibrant lime green pop of color. Located in a former locksmith shop, the owner Matthew has incorporated the former past of the store into the present decor. The store has a cozy feel to it, from the instant you walk into it, Matthew is friendly, chatty, and willing to help out with anything you may be looking for.

As a youngster, Matthew followed his uncle to estate sales and auction houses. He noticed that no one was ever interested in the clothing, but rather antique furniture was the big hit. Taking advantage of the lower bids the clothes brought in he started to amass a small collection of his own, Matthew wanted to share his passion for vintage, and “share the goodies” and so Frou Frou was born.

The store is entirely decorated with kitchsy accessories like little Eiffel towers, (Matthew is obsessed with all things Parisian) a beautiful antique chandelier that serves as the store focal point, 60s phones and vintage chairs, the store is filled to the brim with a wide selection of dresses from nearly every era, jacquard jackets, cute capes and a small mens section. Also is a great collection of jewelry, bags, vintage luggage, shoes and the odd piece of furniture.

Frou Frou Vintage is definitely a gem in a plethora of so-called vintage stores, many with slim pickings. This store hasn’t succumbed to raising prices on everything vintage, like so many have - the average price range is $20. You’ll see when you walk in, this store will brighten you and your day up.

profile and photography by Adey Farah