Crushing on Laural Raine.

interview by Victoria Rumi
Laural Raine, crafty as a child, has graduated from making clothes for Barbie to sewing for herself instead. Laural’s popular blog, was her starting point three years ago and now she has partnered with Jen Anisef of Toronto Craft Alert, to create an online craft store. goodEGG Industries, (not to be mistaken with the Good Egg cookbook store in Kensington market) supports the Canadian independent craft community and features the works of emerging crafty talents.

How do the garments on your website relate to goodEGG Industries?
We have a few clothing designers on our website and we’re always looking to add more. Like everything that we sell, we choose clothing designs that offer an original approach, are really well-made, and would be things that we would want to wear ourselves!

What do you think the differences are between handmade and manufactured clothing?
A lot of people buy handmade to have something that’s a bit more unique – something you know only a few dozen people are going to have, or in some cases maybe only you will have that particular piece in a certain colour combination. When you wear something handmade you also know that someone has spent a lot of time thinking about the design and constructing each aspect so you’re getting something that’s well-made and has a lot of care that went into it.

Has the recent fall of the economy forced your customers to stop buying your online handmade sellers?
I think that when there are difficulties in the economy it becomes even more important to support local and independent businesses, so I think people who would be inclined to buy handmade would continue to do so in an economic downturn.
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