Vintage labels by any other name would not nearly be as sweet
Anyone who has combed the racks of Salvation Army or dug through mounds of rayon at a by-the-pound knows the thrill of finding vintage labels amongst the overpopulated Old Navy, H&M, and Talbots tags that cycle through community thrift stores. As a vintage clothing picker, sifting through thousands of pounds of clothing a day, styles and labels can begin to meld together and repeat themselves until everything seems like a big clump of deodorant stained polyester. That is until, every once in a blue velvet moon, an unusual vintage label catches my eye. While some may fawn over finding a Dior or Lanvin, the labels that tickle my sartorial fancy are not the designer, but the obscure and borderline ridiculous.
Move Over Sean John
Nowadays every celebrity and their pet Chihuahua have a clothing line, but here are a few celebrity labels that were around way before we were elbowing our way through Target for that MK and Ashley headband.
Your body might be a wonderland, but it would look super stylish in this plaid button down. Who knows, Taylor Swift might even write you a song about how she is never, ever, ever giving back your shirt or sweater.
Wool and Paris are two things I would never associate with Zebra and Pickle loving Snooki, but I’m sure the Shore gets cold every once and a while, and what girl from Jersey (or anywhere, for that matter) doesn’t want to pull a Carrie Bradshaw and have Big chase them through the city of love.
Like Adidas going back to the flower, do you think they’ll drop the Draper Price to regain their old school cred comme Mad Men season six?
If you’ve noticed anything about WORN (besides our modest yet wildly attractive and intelligent staff—thank you, BTW) it’s that we love our fair share of puns. Coming from this background, it’s hard not to find myself chuckling when I come across ones as good as these.
While some might say putting a specific sport in the name of your sportswear company is limiting (think how many less Air Jordans Nike would have sold if they were Bik-e), I still think this marketing is pure genius.
I just really want to go back in time and sit at the round table with the marketers that made this one, and eat all the donuts while scrolling down a dictionary.com list of all the words with ‘knit’ in them.
Though I don’t remember the particular garment this label was on, you just know the guy wearing this was totally jamming to Flock of Seagulls while cruising in his Delorean.
There’s so much going on on this label, it’s hard to know where to start. I mean, like they say in the copy, obviously the first thing I notice is Fun and Fashion. But let’s remember that all that great capital F stuff must first come with the courage it takes to assert yourself and say NO! I feel there’s a lot of life lessons packed into these denims, ladies.
And from saying ‘No!’ to saying, well…No, is ‘Mr. Thomson…please!’ The most disturbing in ’50s office fashions, and coming to an HR rep near you!