Fashion goes POP!

So, I’m sad to be missing the David Livingstone talk at the Bata Shoe Museum on Wednesday, but I’ll be judging Fashion POP. I’m pretty excited for my second year as the Michael Kors of the Montreal fashion crowd. It’s going to be hard to choose from six handpicked up-and-coming fashion designers, each presenting a six-look mini-collection. (See our little preview down below! Who do you want to win?) The winner gets $1000, as well as a $500 gift certificate from Le Château and a feature in our very own publication. The event is free and open to the public, Wednesday, September 30th, 8PM (doors at 7) Espace Reunion (6600 Hutchinson Street). Come early for a good spot!

WORN also has a table at Puces POP Oct. 3rd & 4th, 11am – 7pm at St. Michel Church Hall (105 St-Viateur O). Come say hi!
hearts, Serah-Marie

girlfriend material by Charlotte Eedson

If your line were to have a muse, who would it be?
Cat Power!

What fabrics do you like to work with?
Cotton, but I’m a big fan of the planet so I will work with anything sustainable, discarded, etc. Reduce, Reuse, Recycle.

What tools are you using to make your line?
A sewing machine my parents bought me at Sears, my trusty thread stand and PMA (positive mental attitude)!

How did you learn how to make clothes?

How did I learn to make clothes well? A tailoring course and a teacher named Tonia Weber, bless her heart (and patience!).

Who is your favourite Canadian fashion designer?

That’s a toss-up! Erdem dresses, Jeremy Laing basics, and Dace weekend wear!


Le Chat Clothing by Flavie Lechat
youth, childishness, monsters, pyjamas, comfort, psychiatry

If your line were to have a muse, who would it be?
Emily Haines (the singer from Metric).

What fabrics do you like to work with?
Mostly silk voile and very light wool. I used to have this huge passion for fleece, but I’m trying to discover other materials and move toward higher qualities of fabrics.

What tools are you using to make your line?
A plain stitch machine and a serger, a mannequin, scissors and needles.

How did you learn how to make clothes?

My mother taught me at the age of eight and I have never stopped since. I don’t think I’ve spent a day without touching my machine since that time.

Who is your favourite Canadian fashion designer?
I love LIFETIME Collective brand from Vancouver! Continue reading

Crushing on Yana Gorbulsky

Montreal designer Yana is probably going to end up single-handedly saving the world from an environmental crisis. One visit to her Etsy store, Supayana, shows not only the adorable shirts and dresses she makes from vintage clothes and fabrics, but that she tries to remain environmentally conscious in all aspects of her life, like recycling whenever possible and biking to the post office, ensuring that those who buy from her store are supporting an earth-friendly way of life.

How did you first get started with making and selling clothes?
I started making clothing the same way as lots of people. Starting with doll clothes, and then experimenting with real people clothes; I wanted something really unique and fun. As a high school student I couldn’t afford designer clothes, so I just learned how to make my own. The clothes I made in high school were pretty hilarious and terrible… but I got better with practice. When I was in university I started selling my handmade clothing on eBay. At the time it was a way of paying for my textbooks and having extra spending money. I was studying speech pathology, not fashion, but I knew deep down inside that I wanted to design clothing for a living. A few years later, it became a self-sustaining business, so after I graduated, I decided to do fashion full-time. It’s been amazing ever since, and I am so lucky to make a living doing what I love.

Do you prefer designing in Montreal or New York? What are the differences?
Selling online allows me to live and work anywhere, providing there’s an internet connection and a post office! I moved to Montreal two years ago from Brooklyn, NY, and I love it here. I do miss NY from time to time, but my life here feels so luxurious in comparison! Now that I’ve had a little taste, it’s pretty hard to go back. I’m also much more relaxed since I’ve moved to Montreal. Maybe a little too relaxed! I find myself smiling at strangers in the subway when I go back to NY, and I think it freaks them out.

Fashion-wise, I think Montrealers have more interesting vintage/second-hand style, and New Yorkers tend to dress in trendier designer clothing. Probably because Montrealers have access to amazing vintage and second-hand clothing, and New Yorkers have more independent boutiques to choose from.

How do you feel about the “going green” trend that so many fashion magazines have been going on about lately?
I welcome this trend with open arms! It’s about time this idea has spread into the mass media. There is, however, the problem of “greenwashing” (making a product seem eco-friendly when it actually isn’t). For example, I saw these “eco-friendly” sweaters at a popular department store in Montreal, and then when I checked the fiber content, it was like 90% acrylic and 10% bamboo. Ten percent? Woop-di-doo! Or how certain products claim to be “eco” and they’re packaged in two layers of plastic and a glossy coated cardboard box. Read the fine print and find out if whatever you are purchasing is as “green” as it claims. It’s not fair for companies to do this, especially when people are trying to make the right choice.

Do you feel that there is a tight-knit community of sellers on Etsy? How do you find it useful to your business?
Yes, definitely! Well, it just so happens that most of my real-life friends sell on Etsy as well. It’s useful to be friends with other sellers because you can help each other out with finding new retail locations, getting advice about your shop, just getting good business advice in general.

Yana’s Top Ten Etsy Sellers (in no particular order)

I’m Your Present
I Heart Norwegian Wood
Ruffeo Hearts lil Snotty
Desira Pesta
Dear Birthday
Armour Sans Anguish

- interview by Anna Fitz

simple silhouettes and layered lapels.

There’s a certain glamorous aspect to being at a fashion show –- any sort of fashion show. As long as there’s pulsating music and the flash of the photographer’s cameras, I’m sure you could parade a line of models down the runway wearing nothing but cardboard boxes and it’ll still have the feel and excitement of Parisian haute couture. So I was excited when I found out I was going to the Ryerson School of Fashion show at Toronto’s LG Fashion Week (and no, I am pleased to report that none of the designers used cardboard). I attended the show with Worn Crush, Norwegian Wood’s Angie Johnson (who was recently recognized for her fringe necklaces in this weekend’s National Post), and my old friend, Erica, who, in her own words, “likes fashion, but doesn’t really follow it.” It was interesting to attend an event with two women of very different fashion industry perspectives (although I can safely say we were all equally fawning over the Barbie exhibit taking place just outside the show – Holly Golightly Barbie, anyone?)
from other projects in order to create a new piece.
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Crushing on Angie

interview by Laura Hensley
Manitoba born designer Angie Johnson is the founder of design label Norwegian Wood. Her handmade line consists of revamped vintage pieces and original designs all created her in Montreal apartment. When she is not sewing copious amounts of goods and running her own boutique Headquarters with her partner, Tyson (and of course reading Worn), you can find her on her blog, and her Etsy store I Heart Norwegian Wood.

When did you know you wanted to be a designer?
Since I was about 9 years old. I remember only colouring in the clothing in colouring books, and learning to embroider when I was about 6, and being really into the clothes in my mom’s old Betty & Veronica comics (I used to trace and then draw my own clothes on – I still have them!). I also did the classic “sew some clothes for your Barbies” before moving on altering the clothes I found in my grandparents basement in my early teens. Soon after that I started sewing from patterns, and when I was about 16 I started selling my designs in local boutiques. It’s kind of just always been there, so it was really never a question of NOT doing it, more of “in what WAY am I going to do this..”

Why did you decide to make the move from Manitoba to Montreal? How did that move affect your creative outlook?
I had always told myself that if my BF (at the time) and I broke up, I would move to Montreal, and lo and behold, we did indeed break up. My job in Winnipeg with Silver Jeans was going well and I wasn’t sure what to do. And then I met Tyson. We dated for a few months in Winnipeg, then he suggested that I move to Montreal at the same time as him, and the rest is history. Oh and now we’re engaged, whoa! Who knew that whole thing would work out so well!

It undoubtedly had a huge impact on my creative outlook. Winnipeg is a small city, with limited resources in terms of inspiration. When I moved to Montreal I got a job as an assistant designer right away. I learned a lot, worked with a great team, got to travel to Hong Kong and the States and work on designing from a different perspective than I’d been able to before. From that job I moved into a position at a new company as the head designer where I did a lot of traveling all over the world, as well as learning about the local manufacturing industry and business in general from my boss at the time. In the end, the move helped me reach opportunities that just wouldn’t have been possible in Manitoba.
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