“I believe we’ve reached a saturation point [in fashion]. The future stopped in the ’60s. Before that, you had everyone looking forward, and now it’s just a tide of people looking back. What I’m really looking forward to is the future.”* Daphne Guinness’ words echo in my head whenever I flip through the newest Fashion Week collections. “Look forward, people! Towards the future!” reverberates loudly in the back of my mind. We are as close to the future as we have ever been, and dwelling on the past is rarely a good thing. So why not approach fashion in the same way?
Mary Katrantzou‘s work feels not only like it looks towards the future, but invents an entirely new visual language. Her radical approach to creating clothes sets her apart from her contemporaries. Her past four collections were outwordly influenced by the classic art mediums of painting, photography, interior and furniture design (her mother once owned a furniture factory), but are warped with modern technology. Katrantzou manipulated the traditional methods to create a technological collage of colour and pattern. A major contributor to the uprising of digital print onto clothing, Mary is definitely looking forward.
Autumn/Winter 2009 Ready to Wear
Simplified images of perfume bottles was Katrantzou’s motif for this collection, though digitalized into abstraction.