from Lenny’s Spring/Summer 2010 collection: Consume.Consumed
Lenny Pier Ramos is a film student turned fashion designer, originally hailing from Montreal. I talked to him about his time spent at the Academy in Antwerp, fashion films, and Canadians in fashion.
What made you switch from cinema to fashion?
I was very young and curious about a lot of things. I did not see any limitations, and moving from one discipline to another seemed very natural.
Do you have any interest in merging film and fashion? What do you think of the fashion films being made by both young designers and established brands right now?
That is a very interesting question. Fashion “films” are a very new phenomenon and result in the extreme democratization of digital video that occurred in the past years. Now almost any digital photo camera can shoot decent videos so photographers are free to experiment with that media without having to acquire any new material. To be very honest I do not know if that plays to their advantage. I have been seeing a lot of very boring, very mediocre so called “fashion films” from both young designers and bigger brands. Because of the rapidity of diffusion of information allowed and required by the web, people feel the need to produce a lot just to feed the machine and stay relevant, keep their name at the top of the blogroll. I would like to see people putting a bit more thought into it, a bit more thinking and a bit less focus on making things “look good”.
The application process to Royal Academy in Antwerp is challenging. Can you describe it a bit and tell me about your experience?
It feels a bit like these ballet auditions we see in the movies. There are a ton of people, everyone seems super talented and ready for a fight. People travel from every corner of the world to that little town just for a shot at getting into that school… It is a bit surreal.