The Plus Size Problem

If you were to sift through the selection of most plus-size clothing—that is, if you are clever enough to find stores that offer plus-sizes at all—you would be hard-pressed not to see their similarities to the giant blankets used to hide cars on The Price is Right. “There’s something big under there, but what could it be?”

Plus-size clothing is often an aimless, outdated attempt at draping fabric over top of women in order to hide the parts of their bodies society has deemed unworthy. It is misguidedly targeted toward women who apparently want to cover every inch of skin with layers of tapestry. Plus-size often doesn’t account for women who embrace their curves and fashion-centric individuals who want to look vibrant and make a statement with their clothing. For too long, plus-size clothing has been about covering up, hiding out, and blending in. It is safe. It is quiet. And most of all, it inexplicably ignores a huge part of its market.

Before a plus-size store will decide to incorporate a trend in its line-up, it waits to see what sells in the standard stores (after they fashion their ideas off of the runway). By the time it recognizes the successful trends and commissions creation for plus-size, you can already say goodbye to the skinny jeans, braided belts and riding boots.
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