American Appalling

“Her hair is bad, and I think that I can see a nose piercing. Also, she’s not wearing our best styles. She will not be considered.”

Early in the new millennium, I was working in a little vintage shop in Toronto’s Kensington Market. Along with second-hand fare, we were one of the first stores in the area to offer custom tee-printing right on the cusp of that particular retro trend. When we discovered American Apparel, we were thrilled. While other tee suppliers offered only standard-fit, coarse, blocky oversized tees, AA came out of nowhere, producing affordable “blanks” with a stylish fit and feel – and they were sweatshop free! Along with stock for the shop, I regularly ordered things just for myself (including two dozen pair of their incomparable “bum bottom” panties which, sadly, have been discontinued). I was totally impressed and sure that AA would soon be a household name.

And I was absolutely right. From their unfriendly business practices (AA refused wholesale to a friend because he wouldn’t match their “suggested” retail markup in his tiny, independent shop), their controversial – and yet still somehow deadly dull – ad campaigns (and let’s not forget founder and current CEO Dov Charney’s well-publicized and rather unsavoury sexual tics), the company has sparked much debate.

So I can’t say I was terribly surprised when I found these screen shots from the company’s intranet posted at Gawker (via Born in Flames). And I can’t say I’m terribly worked up about it – since it’s not something most of us didn’t at least suspect was going on anyway. I mean, what kind of job requires you submit a full-body photo with your resume? (Don’t answer that.)

It is amusing, though. Makes me wonder if some of these people weren’t once part of a sorority sisterhood
american apparel dress code
American Apparel extensive dress code (part 2)


Top image from German Historical Museum.