Shangri-LA, Hell-A—whatever name you like to bestow on Los Angeles, I prefer to think of it of the home of Myrtle. The shop is run by cute-as-a-button Whitney Bickers, who sells independent clothing labels from all over the world, including totes by fellow WORN crush Fieldguided. Myrtle is a fine purveyor of handmade kitsch (and independent fashion magazines such as yours truly) that appeals to dreamy girls and boys.
How did Myrtle come to fruition? What inspired you to enter the retail business?
The store has come along so well that people ask me if it was a lifelong dream, but Myrtle was a true lightbulb moment for me. I moved to Los Angeles to go to film school and worked in the entertainment industry for almost seven years. I ended up making big “boy” movies (my name is in the Cowboys & Aliens credits!) and realized I wasn’t doing the right thing for me. I spent a long time knowing that I would do something else if I only knew WHAT and then it came to me all in one day—the idea of a store, what I would sell, what it would be called. I wish I knew how to make this kind of epiphany come about because I would have done it a lot sooner!
How did you dress in high school?
I dressed very differently in high school. My almost daily uniform was jeans, a button-down shirt and brown oxfords. I grew up in suburban Ohio and Abercrombie was definitely more prized than originality.