Book Review – 60′s Fashion: Vintage Fashion and Beauty Ads

This nearly pocket-sized mini-book doesn’t hold the appeal of extensive text or impressive knowledge to share, but it sure offers up some amazing photographs and quirky advertising that’s almost guaranteed to bring a smile to your face.

A member of the Taschen Icon series, the hot pink paperback is miniature version of the much pricier coffee-table edition. Not much writing sits between the front and back cover, only a short prologue by Laura Schooling of that outlines the era and delves into a short description of what it was like to live during the 60′s, handily including translations in English, German and French.

The majority of pages are bursting with bright photos that tell aged tales of Pink Shampoo “made just for girls” or Wrangler jeans that stress, “You have to look for the W because it’s silent!” Reading each small-print product description brings a strange feeling of nostalgia to me, even though I wasn’t actually alive in the 60′s.

My favorite page has to be the hair dye advertisement where the reader is told to cover the man’s half head of grey hair and see how much younger he looks with brown hair only, perhaps a first attempt at the interactive advertising that seems to be storming today’s market? To be fair, he really does look much younger with only the brown…

60′s Fashion, Vintage Fashion and Beauty ads by Jim Heimann,
Tashcen, 2007
review by Alyssa Garrison
photography by Erika Neilly

2 thoughts on “Book Review – 60′s Fashion: Vintage Fashion and Beauty Ads

  1. This looks great. I actually adore old ads and love these kind of collections, whatever form they take. It’s interesting to see how things have changed, not only in terms of message (I’m guessing the MDs who “recommended” smoking menthol to soothe a sore throat in the 50s would not do so now), but also in their use of typography and graphics.

    I’m always astounded at the amount of text included in so many of these ads. (Including the men’s hair example shown). Not many advertisers would count on people reading this much now. Is that better or worse?


  2. I love vintage ads as well, so how perfect would this book be for me.
    I think I would find myself chuckling at them too often though. My favorite vintage ad I’ve ever seen has to be one for mens jeans that reads ” Turn a Dude into a Stud.” It also pictures a Nick Nolte look-a-like.

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